The lecture Selected Business Models in Medical Care aims to give students an advanced insight into business models, which play a major role in the provision of both product- and service-oriented medical care. It focuses on additional aspects of healthcare in the age of information and communication technology and medical-technical advancements.
In this course students are supposed to learn special requirements and alternative ways of developing and implementing innovations. Furthermore, students will know the challenges of intersectoral cooperations in the context of a challenging modern healthcare system.
- Introduction, definitions
- Overview of business models
- Selected business models in:
University of Bayreuth - Imprint & Disclaimer